Digital Commerce Advisory
I turn digital complexity into revenue that moves.
Fractional digital commerce leader and program management consultant. 15+ years bridging strategy, product, and technology to drive measurable growth for brands ready to stop leaving money on the table.
30-minute conversation. No pitch. Just clarity.
$20M+
Revenue recovered
$0→$12M
B2B eCommerce built from zero
Industries Served
Why Tessera Una
Every great vision is built one piece at a time.
Individual pieces, unified vision.
Tessera is the Latin word for the individual tile used to build a mosaic. Una means one, unified, whole.
In business, your vision is the masterpiece. Every department, every system, every strategy is a vital tile. But too often, the pieces sit scattered: talented teams working in silos, platforms that don't talk to each other, data that never becomes decisions.
Tessera Una is the singular, well-placed piece of expertise that brings the full picture into focus. We find the missing tile, set it precisely, and watch your entire organization come together.
My Philosophy
Smart companies still leave millions on the table. Here's why.
For fifteen years, I've watched companies invest in digital and still miss the mark. Not because the technology was wrong. Not because the teams weren't talented. But because nobody was connecting the dots between strategy, platform, product, and execution.
The eCommerce platform gets launched but isn't optimized for how customers actually buy. The program management framework exists on paper but teams still operate in silos. The data is there, but nobody's translating it into decisions that drive revenue.
I bridge those gaps. I'm the person who sits between the C-suite vision and the technical reality, and makes sure they speak the same language.
How I Help
Four ways I create impact
Digital Commerce Strategy
From platform selection to revenue optimization, I build the eCommerce engine that scales with your business, not against it.
Program & Portfolio Management
I bring structure to complexity. Multi-million dollar programs delivered on time, on budget, with teams that actually understand why.
Revenue Recovery & Growth
I find the revenue you're leaving on the table. In broken funnels, misaligned platforms, and processes that forgot the customer.
Fractional Leadership
Executive-level digital commerce leadership without the full-time overhead. I embed with your team and drive results from day one.
The Numbers
Results that speak for themselves
$20M+
Revenue recovered
National home improvement retailer
$0→$12M
B2B eCommerce built from zero
Leading landscape distributor
20%
Engagement improvement
Fortune 15 healthcare company
15+
Years of impact
Across industries
Ready to stop leaving revenue on the table?
Whether you need a fractional digital commerce leader, a strategic advisor for your next platform decision, or someone to untangle a complex program, let's start with a conversation.